Any of this ring a bell, babe?

"I post on my blog and social media all the time, but my audience just isn't growing. On top of that, I'm struggling to make any sales from the followers I do have."

"I'm hella frustrated because I'm spending all this time working so hard on my business but I have nothing to show for it. Does it ever get any easier?"

"I haven't even created anything to sell in my business yet. What's the point? I don't have anyone to sell it to!"

"It feels like other entrepreneurs have some kind of secret code for success that I just can't seem to crack. Help!"

Isn't it ironic? 

You started your business to create more freedom in your life... 

But intead, you're working long hours, doing #allthethings, and feeling *just a little bit* overwhelmed.

When will your hard work start paying off and translating into actual cash dollas?


You have such a clear vision of what your life COULD look like if your business really took off...

You're able to pack up your laptop, go travelling, and fully enjoy the "work from anywhere" lifestyle.

You work less hours and spend more time relaxing with friends and taking care of your family.

You use the profits from your business to book yourself in for weekly massages — because hey, you deserve it! 😉 

Here's the secret, my love:

Building a profitable email list will give you all of the above and so much more.

And I know, I know, you've heard it a million times before: "The money's in the list."  

And yea, it's all good and well in theory — but when it comes to email lists, you've got a LOT of questions.  

“What platform should I use for my email list?”

"How do I get people to sign up for my list?”

"A 5-email welcome series?! What do I write?”  

“How often am I supposed to be emailing my list?”  

“How can I sell things to my subscribers without sounding sleazy and feeling icky?"  

Starting and growing an email list can feel super stressful and overwhelming. 

If you don't have a plan to follow, it's easy to spend months running around in circles and getting absolutely nowhere.  

In fact, without the right guidance and support, you might even spend years trying to build your email list and profit from it.  

That’s why I created my step-by-step list-building program, The Hot List. 


The Hot List is a 7-week online program where you'll learn how to start and grow a profitable email list — without getting tripped up by the tech, stumbling over what to write, or feeling sleazy when you try to sell.

Yep, this isn't just a list-building program. It's a list-PROFITING program.  


Your life before The Hot List

  • You’re only making sporadic sales in your business here and there, if any at all
  • You feel like nobody is hearing your message and it freaking SUCKS
  • You hate being stuck on the feast-or-famine rollercoaster
  • You sometimes wonder if you'll ever break through and start making consistent money
  • You're investing more into your business than you're getting back from it in return

Your life after The Hot List

  • You're making consistent and sustainable income, and DAMN does it feel good
  • You have new subscribers joining your email list and community every single day
  • You're known as the go-to expert in your niche
  • You know how to create surges of revenue by running email-based launches
  • You're confident in your ability to easily and authentically sell to your subscribers and make more money in your business  

The Hot List is a complete, step-by-step system for building an email list that makes you money and allows you to reach & impact more people.

With in-depth modules covering everything from welcome series to sales funnels, you'll walk away with an entire email list system that's designed for profit.

Here's what you'll learn inside each module of The Hot List...  

Module 1. Create an Irresistible Freebie

  • The 6 key types of freebies I recommend and how to create a freebie your audience can't resist
  • The 5 C's of a high-converting landing page (without these 5 things, you're missing out on signups!)
  • The 4 key elements you MUST include on your freebie’s landing page if you want people to stop, take notice, and hand over their email addresses  
  • How to write a must-open freebie delivery email to secure the double opt-in from your new subscribers 

Module 2. The Warm 'Em Up Welcome Series

  • How to clarify & strengthen your brand voice so every email you write is personal and fun — just like you!
  • The magical 3-part phase that generates profit like no other (and that your biz absolutely NEEDS to have)
  • The 5-part welcome series that will warm up your new subscribers and prime them for profit in Phase 3 of The Hot List
  • A welcome series template and swipe file to make writing your welcome series a total breeze 

Module 3. Send Value-Packed Newsletters

  • The 2 key things you need to nail if you want people to open your emails, plus an insider look at ten of my own highest-open-rate subject lines
  • How to brainstorm and plan out an entire month's worth of newsletters 20 minutes or less
  • How to write addictive newsletters in just 3 steps (without stressing over them for days)
  • 10 back-pocket newsletter ideas you can whip out anytime you need fresh content 

Module 4. Passive Income with Tripwire Products

  • How to quickly and easily set up a tripwire product that sells on autopilot and converts like crazy
  • The secret sauce for creating a tripwire product that is a no-brainer purchase for your audience
  • 6 key sections you MUST include on your tripwire page if you want to turn new subscribers into loyal customers from day one
  • Sales page swipe copy and examples to help you write yours in a flash 

Module 5. Rapid & Organic List Growth

  • How to gain new subscribers every day from Pinterest (5-point viral pin checklist included!)
  • The 10 key places to promote your freebie on your website to grow your list on autopilot
  • Simple but mega-effective strategies for sharing your freebies on social media in a totally sleaze-free way
  • 3 rapid growth strategies to focus on each quarter in order to generate a surge of new subscribers 

Module 6. Profitable Email-Based Launches

  • How to craft a compelling, irresistible offer that sells out during your launch
  • The 2 secret psychological hacks for a successful launch (your launch will likely flop without these!) 
  • A calendar that breaks down when to send each email in your launch and what to say in it
  • The exact 8 emails that made me $10,000 in 5 days during a low-key mini-launch

Module 7. Automated Revenue with Sales Funnels

  • The simplest way to set up you first profitable sales funnel in the next 7 days
  • A copy of the *exact* sales funnel I currently use in my B2C business
  • The funnel metrics you need to track to ensure your funnel continues to grow 
  • How to make micro tweaks to your funnel emails to boost your sales month after month, indefinitely

Don't forget the bonuses!

When you join The Hot List today you'll also get access to the following bonuses:

BONUS #1 The List-Building Tech Vault 

The Tech Vault is jam-packed with step-by-step video tutorials so you can simply follow along with what’s happening on the screen to get all of your email list tools set up seamlessly.

BONUS #2 6-Figure Sales Page Template

This template will help you write a knockout sales page that entices potential customers, positions your offer uniquely in the market, and has people scrambling for that “Buy Now” button.

BONUS #3 30 Free Days with ConvertKit 

When you join The Hot List, you won't have to make any additional investments beyond the cost of the program. You can use this free 30-day trial to take ConvertKit, my recommended email list platform, out for a spin.

BONUS #4 Ultimate Lead Magnet Kit

This is your all-in-one toolkit for quickly creating an opt-in freebie that grows your list like crazy. With over 50 design templates to choose from, you'll be able to easily design any type of freebie you can dream up.

Start building a profitable email list today.

How long does it take to grow an email list?

Honestly, it depends!

I firmly believe that you'll get out of your list what you put into it.

If your business is brand new, it may take you a little bit longer to gain traction, but it may not.

Most of my students see their email lists start to grow steadily within 30 days of joining the program and implementing the strategies I teach.

To get the best results, I recommend setting aside 2-3 hours per week to work through the program material and carry out the strategies from each lesson.

The best time to start and grow your email list is TODAY (if not yesterday!).

Starting today will allow you to:  

  • Become established as an expert in your industry
  • Make sales on a consistent basis
  • Grow a loyal fan base who buy everything you sell
  • Set up sales funnels for automated income
  • Make a bigger impact and help more people  

If you wait to get started, you're only going to stay stuck on the feast-or-famine rollercoaster.

Trust me, a year from now you'll be thanking yourself for starting today!  

How do I know if I'm ready to take this program?

You're ready for The Hot List if...

  • You've set up your online business and you know what your niche is
  • You want someone to take you by the hand and guide you through all the email list tech
  • You have knowledge and skills you can share with your subscribers
  • You’re willing to put in the work to get the results that you want  

You're not ready for THL if...

  • Your goal is to make money through ad revenue, not by selling your own stuff
  • You have an in-person business (this program is designed for online business owners only)
  • You're not willing to invest 2-3 hours per week to implement the strategies inside
  • You're enjoying the struggle bus and you don't want to try something new

Building a profitable email list will allow you to finally make consistent money in your biz. 

You'll be able to help more people, ditch the burnout for good, and spend more time doing what you love!

It's up to you, babe.

You can carry on as you have been, focusing on social media and blogging, and wondering why your business and sales have flatlined…  

- OR -  

You can follow my step-by-step system to start, grow, and profit from your email list in the next 60 days.  

Think about where you could be in your business just 3 months from now if you had an effective profit system in place. What about a year from now?

Do you have a step-by-step plan to get there?  

If you’re ready to stop dreaming about building a successful business and start doing it, The Hot List is the program to help you make it happen.  

Your journey to a profitable email list starts today!  

You can do this even if your business is brand new and you hate the tech.

I just started my business!  

That's okay! In fact, that means it's the perfect time to focus on building your email list. An email list will drive more traffic to your website, grow and nurture your audience on autopilot, and set you up for consistent sales.  

The tech totally freaks me out!

I get that, which is why I've made it easy for you. The List-Building Tech Vault (a free bonus you get with The Hot List) includes 10 step-by-step video tutorials for all of the tools you'll need to start and grow your email list.  

I don’t have time to grow an email list!  

I say this with love... You don't have time NOT to build an email list. Over 80% of my revenue comes through my email list (a lot of it on autopilot) and most other successful entrepreneurs will tell you the same thing.  

Join The Hot List today 🔥

Choose your preferred payment schedule below to get started:



7 modules and 40 video lessons

Workbooks, trackers, and audio files

Bonus #1: List-Building Tech Vault

Bonus #2: Sales Page Templae

Bonus #3: 30-Day ConvertKit Trial

Bonus #4: Ultimate Lead Magnet Builder





7 modules and 40 video lessons

Workbooks, trackers, and audio files

Bonus #1: List-Building Tech Vault

Bonus #2: Sales Page Templae

Bonus #3: 30-Day ConvertKit Trial

Bonus #4: Ultimate Lead Magnet Builder

* Save $44 *

Refund Policy: Because this is a digital program and everything is immediately accessible, no refunds will be provided. 

What happens when I enroll?

Step 1: You enter your information on the checkout page.  

Step 2: You’re taken directly inside the course platform.

Step 3: You can get started with the pre-work lessons right away!


1. Do I really need a list? Isn't social media where it's at?  

Social media is great, but nothing tops email marketing. Email has an average conversion rate of 6% whereas the conversion rate for social media is less than 2%. Email marketing has and always will be the best way to get more eyes on your content and to sell more of your offerings.

2. How is this different from other email list programs?

Most email list courses focus exclusively on how to start and grow an email list, but don't teach you how to promote, launch, and sell to your subscribers. In Phase 3 of The Hot List, you’ll learn how to create an irresistible offer, launch it to your email list for a quick cash injection, and set up an automated sales funnel that makes you money even when you’re not working.  

3. Will this work for me if I already have an email list? 

That depends. If you have an email list but you're frustrated that it's growing slowly, then yes. If you have an email list but you're struggling to promote and sell to your subscribers, then yes. If your email list is already large and profitable, then no. 

4. When do I get access to each module in the program?  

As soon as you enroll, you get access to 3 pre-work lessons that you need to complete before diving into Module 1. Module 1 will be released in your course portal 3 days later, and then one new module will go live every week after that. You'll receive an email letting you know when each module is live so you can dive into the new material right away and start putting it into action.  

Meet Your Teacher 

Hey! I’m Krista. I love helping entrepreneurs set up smart systems to grow and profit from their email lists — so that they can make more money while working less hours!  

I know how frustrating and confusing the early stages of list-building can be, which is exactly why I created The Hot List. My email list is the secret behind how I've consistently sold out my services, courses, and programs — and I want to share everything I know with you. 

Email lists might not be "sexy" but they sure as hell can be profitable. Plus, I really do believe that building your list can be fun and easy if you have a proven roamap to follow. 

I’m super excited to see what you create inside The Hot List!